Culligan – Purse (1995, USA)



Designed by Dan Bessie in the early 70’s, the first incarnation of Lulu the Culligan Lady makes her official comeback (only to be redesigned mere months after this aired) to discuss water supply in the modern world. Spanning 60 decades, the slogan “Hey, Culligan Man!” has recently been truncated by one word to eliminate outdated stereotypes. Directed by Jeff Doud at Designefx.

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